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== 1979 general election ==

=== What led up to the election ===

* Oct 1974, under PM Harold Wilson, Labour won 319 seats
* Heath (Cons) won 277
* James Callaghan replaced Wilson, became PM
* 3 by-elections defeated
* forced them into minority government
* lot of key issues put the Labour government in question
* Following the defeat of the Scottish Devolution Referendum
* a vote of no confidence was tabled by Thatcher, leader of the conservatives
* (who prior to this defeated Heath with 130 and 146 membership votes in the 1st and 2nd Ballots respectively as Heath had lost 3 out of the 4 General election contested.)
* vote of no confidence passed by just one vote
* forces Callaghan to request a dissolution of the parliament
* triggered the 1970 General Election

=== Key Policies and Campaign ===

==== Labour ====

* tried to focus on its ability to:
* deal with trade unions,
* reiterate their support for the NHS,
* and full employment

==== Conseratives ====

* tried to persuade the UK public that 'Labour isn't working'
* insisted that Britain could be better with them in charge

=== Media played significant role ===

==== Labour ====

==== Conservatives ====

=== "Labour isn't Working" Poster ===
advertising campaign run by the Conservatives

designed by Saatchi & Saatchi

== Marmite Politician ==
Marmite: either love it or hate it

Examples: Thatcher, Jeremy Corbyn, BoJo

== 1983 general election ==

=== Result of the Election ===
'''Turnout:''' 72.7%

'''Conservatives''': the most decisive election victory since that of the Labour Party in 1945.

'''Labour''': had its worst electoral performance since 1931, fell by over 3,000,000 votes from 1979.

'''Things to Note''': Last general election until 2019 in which a governing party increased its number of seats.
{| class="wikitable"
|+Result of the 1983 General Election
!Party
!Votes
!Percentage of Votes
!Candidates
!Seats won
|-
|Con
|13,012,316
|42.4%
|633
|397
|-
|Lab
|8,456,934
|27.6%
|633
|209
|-
|Lib+SDP Alliance
|7,780,949
|25.4%
|633
|23
|-
|Plaid Cymru and SNP
|457,284
|1.5%
|110
|4
|-
|Other<ref>Northern Ireland parties

Ecology

National Front

British National

Communist

Workers' Revolutionary

Others</ref>
|963,654
|3.1%
|569
|17<ref>All won by Northern Ireland parties. Ecology, National Front, British National, Communist, Workers' Revolutionary, and others all won 0 seats</ref>
|-
!Total
|30,671,137
|100
|2578
|650
|}

=== Reasons for the Result ===

==== Voting Behaviour ====
* Thatcher
** Falklands War led to a recovery of her popularity.
** Economic growth had begun to resume.
* Labour
** Had been led by Michael Foot since the resignation of James Callaghan
** New policies were considered more left-wing than before
*** Several moderate Labour MPs had defected from the party to form the Social Democratic Party (SDP)
**** Which then formed the SDP–Liberal Alliance with the existing Liberal Party
** Further harmed by its promise to withdraw from the European Economic Community
*** Alienated Pro-European groups.

==== Notable Media Coverage ====
Opinion polls pointed to a Conservative victory

Most national newspapers backed the re-election of the Conservative government.  

Check Page 329 for more info  

=== Effects ===